Research Question 1:
What is required to build a network of student-supporters to work with StepUp.One and scale their reach? How feasible would this be?
This research question helps support StepUp.One’s vision of integrating student volunteers into their ecosystem. StepUp.One believes that student volunteers could have an integral role to play in assisting its beneficiaries with building personalised pitches to their potential clients.
With digital marketing being StepUp.One’s core business, a large part of their model is pitching to executives at firms that stand to benefit from personalised marketing services. This entails a process of researching into the needs and aims of potential clients – this contributes to more tailored pitches.
Currently, StepUp.One has one team call per day where their founder leads this process and has the team come together to research into potential clients. He sees this step in the process as having a great deal of value-add and hopes that bringing in a network of student volunteers to lead these calls could multiply this value-add and significantly improve StepUp.One’s ability to gain traction with clients.
However, to tap into student talent and create such an ecosystem, StepUp.One needs to understand where to start and build the infrastructure to facilitate this. An analysis of existing remote student-volunteer initiatives may be instructive and could inform any proposal about how StepUp.One can embark on its own program.
Questions that may arise include:
What comparable student-volunteer initiatives exist, and what attracts students to these?
What level of commitment can StepUp.One expect to find from potential volunteers?
What is the optimum number of volunteers that would benefit StepUp.One?
What are the steps to be taken in setting up a student-volunteer program in a new university/ city?
This project could lead to two outcomes.
First, it would generate more work and increase available revenue for the beneficiaries that they want to reach.
Second, it could increase awareness of this cause area and be a channel for students to contribute tangibly to supporting it (e.g., Solidari-tee).